It starts innocently. You want a fancy landing page, but you don't know code. So you install a "Drag & Drop" Page Builder app. It looks great... until you check your Google Speed Score.

Apps like PageFly, GemPages, and Shogun are powerful tools, but they come with a massive hidden cost: **Spaghetti Code**.

The "Spaghetti Code" Problem

When you drag a simple text block onto a canvas in a page builder, the app doesn't just write a simple `<p>` tag. It often wraps it in 5-10 layers of `<div>` containers and attaches heavy JavaScript libraries to handle the "dragging" logic—even on the live site.

This results in:

• Huge DOM Size: Google penalizes pages with too many HTML elements.
• Unused JavaScript: Loading 5MB of scripts just to show a static image.
• Slow Parsing: Mobile phones struggle to process all that junk, causing high TBT (Total Blocking Time).

The SEO Impact

If your landing page takes 4 seconds to load because of a page builder, your bounce rate skyrockets. High bounce rate + Slow speed = Google de-ranking your store.

The Solution: Shopify 2.0 "Sections Everywhere"

Since the release of Shopify Online Store 2.0 (OS 2.0), you do not need page builders to have drag-and-drop functionality.

As a developer, I build **Custom Liquid Sections**. These are:

• Native: They live inside your theme (Dawn, Prestige, etc.).
• Fast: 0kb of extra library code. Just pure HTML/CSS.
• Drag-and-Drop: You can edit text, images, and layout in the Shopify Customizer exactly like a page builder.

Comparison: Builder vs. Code

How I Can Help

If you feel "trapped" by your page builder because you can't code, I can help you migrate.

I will take your existing high-converting landing page designs and re-code them as native Shopify 2.0 sections.

You keep the design. You keep the drag-and-drop editing. You lose the monthly fees and the slow load times.