For years, "Shopify is only for small businesses" was the common refrain. In 2025, that myth is dead. With massive upgrades to Shopify Plus B2B, legacy giants on Magento, Salesforce, and Oracle are migrating in droves.

Why the sudden shift? It comes down to one thing: Unified Commerce. Managing your DTC (Direct-to-Consumer) and B2B channels from a single admin panel is a game-changer for operational efficiency.

Chapter 1: The Unified Admin Experience

The old way of doing B2B involved setting up a completely separate subdomain (e.g., wholesale.brand.com) with a duplicate inventory system. This was a nightmare for stock syncing.

In 2025, Shopify B2B runs off the same product database. You toggle a setting on a product to make it available to "DTC," "B2B," or "Both." Inventory is deducted from the same warehouse in real-time, preventing overselling.

Chapter 2: Critical B2B Features (Catalogs & Pricing)

Shopify now supports complex pricing structures natively, without clunky apps.

Custom Price Lists (Catalogs)

You can assign specific "Catalogs" to specific companies.

• Company A (Gold Tier): Gets 40% off retail price across the board.
• Company B (Silver Tier): Gets 20% off only on the "Accessories" collection.

Quantity Breaks

Native volume pricing is built-in. "Buy 10 for $50 each, Buy 50 for $45 each." This is displayed clearly on the product page (PDP) for logged-in B2B customers.

Chapter 3: The New B2B Checkout

The friction of B2B buying has been removed. The new checkout experience mirrors the seamless consumer experience but adds enterprise necessities:

• Vaulted Credit Cards: Wholesalers can save a card on file for quick re-ordering.
• Net Terms: Assign Net 15, 30, or 60 terms to trusted partners. They checkout now, and Shopify tracks the "Payment Pending" status automatically.
• PO Numbers: A mandatory field for purchase order numbers ensures your buyers can reconcile their own accounting.

Chapter 4: Using "Company Profiles"

The "Customer" data model has been upgraded to "Company" profiles. A Company can have multiple "Locations" and multiple "Contacts."

Example: A chain of coffee shops (The Company) has 10 locations. The Manager at Location A can order supplies shipped to Location A, billed to the Headquarters. The Regional Director can see all orders from all 10 locations. This hierarchy is now native to Shopify.

Conclusion: It's Time to Migrate

If you are paying $50,000+ a year for a legacy B2B platform that requires a team of developers to update a banner image, you are bleeding money. Shopify B2B offers 90% of the custom functionality at 10% of the headache.