International sales were once a nightmare of customs forms, surprise import duties, and angry customers refusing packages. Shopify Markets Pro has completely solved this.

In 2025, you can't afford to be just a local business. This guide explains how to turn on 150+ countries overnight without hiring a logistics team.

Chapter 1: Merchant of Record (MoR) Explained

The biggest hurdle to global selling is legal liability. Who is responsible for collecting VAT in France? Who handles GST in Australia? With standard Shopify Markets, you are.

With Markets Pro, Shopify (and their partner Global-e) becomes the "Merchant of Record." They take on the legal liability. You just sell. They handle the compliance, remittance, and tax filing. This feature alone is worth the cost for peace of mind.

Chapter 2: Automating Duties & Taxes

Nothing kills conversion like a customer seeing a "surprise" $50 fee upon delivery. Markets Pro allows you to collect duties at checkout (DDP - Delivered Duty Paid).

This means your Italian customer pays for the shirt + shipping + Italian tax + duties all in one go. The package arrives at their door with no extra fees. This dramatic improvement in customer experience can increase international conversion rates by up to 60%.

Chapter 3: Localized Currency and Content

If you show a price in USD to a shopper in Tokyo, they will likely bounce. Markets Pro automatically:

• Converts prices to the local currency (JPY, EUR, GBP, etc.) with rounding rules (e.g. €50.00 instead of €49.12).
• Translates checkout fields to the local language.
• Shows local payment methods (e.g., iDEAL in Netherlands, Bancontact in Belgium).

Chapter 4: International Shipping Rates

Because Markets Pro aggregates volume from thousands of merchants, you get access to DHL Express rates that are often cheaper than standard post.

• Speed: 2-5 day delivery to almost anywhere in the world.
• Tracking: Full end-to-end visibility.
• Paperless Trade: Customs invoices are generated and submitted digitally. No more sticking 5 copies of paper to the outside of the box.

Conclusion: Go Global Today

The world is waiting for your products. With Shopify Markets Pro, the technical and legal barriers have been removed. The only limit is your marketing reach.